Gwendolyn Ummel

Travizory Border Security SA | Overall identity

I'm in charge of all visual development and communication at the Swiss startup Travizory. As they reach governments and ministries, one of the main challenges is to make a strong impact as well as inspire confidence and safety. This can be done through all sort of medium but also strong minimalistic illustrations.

The use of pictograms, icons and strong images is also very important to stand out. For example, on social networks, a quote or a statistic accompanied by a visual will attract more attention.

Client: Travizory Border Security SA

LSK | Overall corporate identity

A couple of years ago, I redesigned the overall corporate identity of a kitchen furniture manufacturer. In addition to refresh the main logo, I created a set of secondary brand logos for the different kitchen lines and services. The set is recognisable with the mention « by LK » which is a radical simplification of the main logo.

Client: Laser Swiss Kitchen

J'accompagne

During the global 2020-lockdown, I created a logotype for the project "J'accompagne" (I escort), a community of researchers dealing with death and mourning in time of pandemic. I also developed a recruitment poster.

Client: Projet de recherche J'ACCOMPAGNE COVID-19 / Université de Sherbrooke, Québec
Website: www.jaccompagne.ca

New Harmony

Creation of the logotype and the visual identity. New Harmony is lead by Carole Constantin to help people with stress, anxiety, skin or weight problems. She acts as a life coach to bring about a new balance and energy. The logo and the overall identity use a tree with "stability" expressed in the roots and "renewal" in the leaves scattered around the trunk.

Client: Carole Constantin

OSR - 1918/2018

During my last year of studies, my classmates and I were asked by the Orchestre de la Suisse Romande (OSR) to develop a special visual identity in order to celebrate their 100th anniversary. The mandate included the development of an anniversary poster, as well as a couple of applications (single event poster, website, invitations, tickets, etc.) where we can see how the overall identity might work. I decided to create collages in order to show the time evolving as well as the diversity of images one can have while listening to orchestral music. The different basic colours each referred to specific series of concerts. As I was not sure it was a good idea to change the website just for one year, I decided to apply my design to concert posters, invitation cards and tickets.

895 × 1'280 mm (poster) / 310 × 450 mm (small posters)

148 × 210 mm (invitation cards) / 142 × 74 mm (tickets)

Supervised by Nicole Udry, Diego Bontognali & Guy Meldem

Tourists in Argentina

This project was realised during Summer University at écal. Within 10 days in Buenos Aires, the aim was to collect datas on tourists visiting the capital. These are the results from tourists interviewed on one of the major street.

80 × 180 mm
Supervised by Jonas Wandeler

Wine pictograms

This project was held in collaboration with an agriculture school. The aim was to create pictograms that can put an image on the specific terms we use in wine tasting. Each member of my class had 10 words to illustrate.

Supervised by Angelo Benedetto

Ganika

I was asked to merge two famous brands to create a new one, keeping the strong point of each brand. I decided to try and merge Canon and Nikon, in order to create GANIKA. Here's the result with a fictional logo, animated logo, manifesto and poster. GANIKA comes from "gaso" in Japanese, which means "pixel". Then I added the first syllable of Canon and Nikon. The whole identity is based on the pixels that create any image. In order to illustrate the brand I picked some pictures from National Geographic.

210 × 270 mm (manifesto) / 841 × 1189 mm (poster)
Supervised by Jonas Wandeler

Ernest Hemingway

Fundamentals of the concept « Simplify/Amplify ». The aim of this project was an introduction to researching and analysing while creating a project. We were each given a short story of Ernest Hemingway and had to make small exercises of dissecting entirely the text.

Various sizes: two booklets & a poster
Supervised by Jonas Wandeler