Gwendolyn Ummel

LSK | Overall corporate identity

A couple of years ago, I redesigned the overall corporate identity of a kitchen furniture manufacturer.

The third part of the project was to create leaflets and magazines to advertise each kitchen line and service. This brochure is a mock-up of the high-end kitchens, it was never produced as further developments of Laser Swiss Kitchen SA never saw the light of day.

Client: Laser Swiss Kitchen

Lexique de la vue

This lexicon is a popularisation of sight-related terms. It provides short and illustrated definitions through four main themes: anatomy, refractive surgery, optics and vision disorders. It intends to describe some often complicated words using minimalist and communicative illustrations. This project allowed to develop an illustrative language between aesthetics and education, aiming to ease understanding and the navigation throughout the lexicon. In order to obtain a colourful and playful book, the strict codes of index and scientific documentation needed to be transcended.

240 × 336 mm
Supervised by Nicole Udry & Gilles Gavillet

Pathologies

Pathologies is the summary of one and a half year of investigations about book collections and personal libraries. This research began with the matter of the impact of a book cover on its inclusion inside of a collection. Then this investigation carried on with a thorough review of the book cover’s design for great classical collections. Finally this study focused on the act of collecting. How do book lovers behave? What are their habits? This dissertation introduces 13 profiles, halfway between fiction and reality, which illustrate the quirks and disorders of these collectors.

130 × 200 mm / 180 × 240 mm
Supervised by Alexandru Balgiu

Vinex

The aim of this project was to find a personal way to communicate a specific type of architecture. As I am a huge fan of the Netherlands, I decided to work on the housing developed in Vinex spaces. Vinex is a town-planning policy created at the end of the 80’s in order to build new living areas fastly. Unlike other countries the Netherlands tend to build single houses instead of block of flats. For the development I rapidly became fascinated by the way streets and houses are built in the Netherlands. I spent hours looking at google maps and streetview because everything from above as well as from the street is so well constructed. The main inspiration for this project was the amazing book "Vinex Atlas" designed by Joost Grootens. The text in my edition actually comes from it. In addition I create a small colour chart which represents a mix of colours of brick as well as flower.

214 × 300 mm / 148 × 210 mm (colour chart)
Supervised by Nicole Udry

Zazzles

The purpose of this project was to create a magazine using the theme FAME. ZAZZLES is a magazine which mixes cats and lifestyle. We decided to explore fame into cats world, with the different breeds and the way people decide to have a cat farming. For this project, we took some pictures ourselves and asked some of our talented photographer friends. This magazine was printed in Indigo and bound by bubu, in Mönchaldorf, Switzerland.

205 × 290 mm
Supervised by François Rappo, I teamed up with Mélanie Blanc

Golf

We had to create a photo book using the theme A FIRST TIME. We decided to illustrate the world of golf and how a beginner might feel in this particular atmosphere. This project would not have been possible without the precious help of the Golf and Country Club of Neuchâtel. For this project, we took all the pictures ourselves. In order to show our pictures the best way possible, we decided to create a flatbook. This book was printed in Indigo and bound by bubu, in Mönchaldorf, Switzerland.

205 × 270 mm
Supervised by François Rappo, I teamed up with Mélanie Blanc

Linear

LINEAR is an international magazine, which guides you every month through new litterary texts from the 19th and 20th century. This project is a fictional magazine created for a lesson with Harry Bloch at écal. The purpose of this edition was to offer the reading of 5 texts in English, French or German with their translation in French.

230 × 297 mm
Supervised by Harry Bloch

Twelve selected works of Julien Vallée

For this project we were asked to create any kind of color chart. I decided to create a repertoire of all the colors used in twelve projects of graphic designer Julien Vallée. Using programmation and a special imaging software, I manage to divide each image in color ranges with a specific rate.

240 × 300 mm
Supervised by Guy Meldem